Winston Cigarettes

Winston cigarettes are manufactured by R.J. Reynolds Tobacco Company. The cigarettes derive their name from the town in which RJR is based: Winston-Salem, North Carolina. The brand was introduced in 1955, and became the best-selling brand of cigarettes in the United States. In the early part of the 21st century, Winston is still one of the top 10 brands in the U.S due to very successful Winston's promotional events, class if its tobacco and pure American spirit. Winston cigarettes are made in the best American tradition.

While Canadians watch American television and movies, gossip about American celebrities, eat at American food-chains and buy American goods, they have remained faithful to Canadian brand cigarettes. The reasons are as complex as nicotine addiction, tobacco politics and Canadian-U.S. relations. RJR-Macdonald changed its packaging of Winston cigarettes and began distributing promotional matches. This is one of the first retail promotions in Canada of U.S. brands in recent history. Sales of Winston cigarettes in the first half of 1998 (before the new package) were 25 million, in line with sales of recent years. The impact of the new packaging and promotion may be seen during third and fourth quarter sales.