Virginia Slims cigarettes brand is a creation of Philip Morris.
Virginia Slims belongs to decorative brands, focused strictly on young professional women. Virginia Slims are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance.
Discount prices out of the competition are available for: Virginia Slims Lights Cigarettes, Virginia Slims Lights Menthol Cigarettes, Virginia Slims Super Slims One Cigarettes, Virginia Slims Superslims Menthol Cigarettes, Virginia Slims Super Slims Filter Cigarettes.
Virginia Slims is a brand of cigarette manufactured by Phillip Morris. The brand was introduced in 1968 and directly marketed to young, professional women, under the famous slogan, "You've come a long way, baby." Some media watchgroups considered this
Virginia Slims marketing campaign to be responsible for a rapid increase in
smoking among teenage girls. Later campaigns have used the slogans, "It's a woman thing," in the 1990s, and "Find your voice." A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link
smoking "to women's freedom, emancipation, and empowerment." This report also tied the increase of
smoking among teenage girls to rises in sales of
Virginia Slims and other "niche" brands marketed directly to women.
Virginia Slims are much narrower (21mm circumference) than ordinary
cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100's and 120's, to give the cigarettes a more "elegant" appearance and ostensibly to reduce the amount of smoke they produce. They are also sold in "Superslims", "light," "ultra-light," and menthol varieties. The packaging is white with vertical colored stripes running along the left side.
